The Legacy of Solenberger's Hardware (Since 1888)

The story of Solenberger's Hardware is one of resilience, adaptation, and determination. Established in 1888, Solenberger & Stouffer was born from John Stouffer Solenberger's drive to overcome personal hardship. Stricken with polio at a young age, John S. was unable to contribute to his family's farm. Instead, he channeled his energy into mastering farm implements and wagons. Originally located at the corner of Cameron and Baker Streets, Solenberger & Stouffer thrived until a fire in 1908 forced a move to 142 North Loudoun Street.

Undeterred by the challenges of the time, John S. worked relentlessly to bring the latest merchandise to Winchester, staying ahead of shifting trends. As automobiles and gas engines began to replace traditional wagons and horses, John S. adeptly pivoted the focus of Solenberger's from agriculture to hardware and contractor supplies. This shift proved advantageous, particularly during the 1920s, a period of economic boom known as the Roaring 20s. Solenberger's embraced prosperity by offering fine china, sterling silver, and cutting-edge technology like washing machines to an affluent clientele.

However, the Great Depression brought hard times, but John S. faced these challenges with unwavering resolve. He pledged to keep every employee on the payroll and paid them in cash, demonstrating his commitment to his team even in adversity.

Following John S.'s death in 1935, his three sons—Howard, Hugh, and Herbert—took over the business. Howard's tenure was short-lived due to his passing in 1938 from mustard gas exposure during World War I. Hugh managed the store while Herbert handled finances, a partnership that proved successful. In 1955, Hugh brought his son, John T., into the business.

During the tumultuous 1960s and 70s, John T. made a significant and courageous decision by promoting Rudolph Elliot, an African American employee, to assistant manager. This bold move was a testament to John T.'s belief in merit over racial prejudices and was a beacon of hope in a time of intense racial strife.

In 1976, Hugh Solenberger passed away, and John T. assumed the role of President. His leadership saw the entry of his daughter Cyndi in 1976 and his son John Jr. in 1981. John T.'s final act as president was signing the lease for the new store location, which opened in September 1993 at 832 Berryville Avenue, shortly after his death in January 1993 from pancreatic cancer.

The legacy of Solenberger's Hardware continued to flourish, earning the Top of Virginia Chamber of Commerce Small Business of the Year Award in 2014. Today, Solenberger's Hardware remains a family-owned and operated business, proudly managed by Cyndi Solenberger and John T. Solenberger Jr., and employs fifth-generation family members, embodying the enduring spirit of its founder.

Thank you for reading and your Loyal patronage!!

ATLANTA RUBBER & HYDRAULICS

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